SEO Checklist For Startup & Growing Websites

Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing - and that's before lunch. Irrespective of the industry, startups are by their nature volatile businesses that are stuck bootstrapping much of the heavy lifting early on in their lifecycle.

While entrepreneurs are specialists in their given fields and may even know a bit about conducting business online, it's unlikely that they are worried about SEO considerations. However, you don't require dedicated SEO resources or even a promotion team to optimize a website. Putting SEO best practices in place early on can pay dividends down the line as a business grows.

For new sites (& businesses), proper SEO ensures that people looking for your business's name can finding your website. After fuller implementation, SEO will also help users looking for your products & services to find your site in lieu of a competitor's. Since the most significant SEO results take months of optimization to accomplish, beginning sooner than later is recommended - even if it's the bare maximum.

Below is a checklist of essential SEO tips and tasks for any new startup & growing website. Some only take a couple of minutes, while others will need some development assistance - but each provides a distinct benefit to your site.

General Setup

• Put Google Analytics & Webmaster code into your website in header part of the code.
• Create a robots.txt file and upload it to the root directory of your site.
• Create a sitemap.xml file and upload it to the root directory of your site (or enable this feature from within your CMS, if available). Submit your sitemap to Google Webmaster Tools for indexing.

Keyword Research

• Make a list of all products and services you offer. Come up with as many combinations of phrases or keywords as you can manage.
• Get additional keyword ideas by using the Google Keyword Planner to “Search for keyword and ad group ideas according to your location”
• Once you have a hefty list, input all keywords into the Keyword Planner to “See how they perform.” 
  
  

  
   
• Narrow down your list by looking for target phrases that have relatively large volume (meaning lots of people look for them) while having relatively low cost per click (meaning there might be less competition). These are your target keywords.

• Break up your target keywords into small groups of semantically similar phrases, and assign each group to an applicable page on your website. No pages that fit a group? Plan to use those keywords in an upcoming blog post.

Onsite Optimization

• Write a unique title tag for each webpage, using one or more of the target keywords you’ve assigned to that page. Be sure to include your business name. Keep the entire title tag under 60-70 characters.
• Write a unique meta description for each webpage, using one or more of the target keywords you’ve assigned to that page. Keep the entire meta description under 150-160 characters.
• Include a target keyword in each page’s URL.
• Check that each page has one (and only one) h1 tag, preferably including a target keyword. Additional headers (h2 – h6), if applicable, should appear in order, lower on the page.
• Make sure all page on your website can be accessed in less than 3 clicks from the homepage. If you have pages (or whole sections) buried deeper than that, consider linking to them from your main navigation, or an applicable category page.
• When you link to a given webpage from elsewhere on the site, use one of the target keywords associated with the page you are linking to as (part of) the anchor text.
• If your website is image-heavy, add ALT tags to the images to let search engines understand what visuals users are seeing.

Content

• Ensure that each page of your site has at least 300 words of unique content on it that can’t be found elsewhere on your site (or anywhere else on the Web).
• Set up a blog on your domain, and publish something on it on regular basis (aim for twice per month to start). Write articles that you would personally find interesting and would want to read.
• Go beyond text: create videos, podcasts, webinars, infographics, illustrations, PDF downloads and more! 
  
  

  

  
  
   
• Identify 2-3 primary audiences for your product or service, and create unique content for each one. What are the pain points or salient features that relate best to their individual needs?
• Break away from the hard product pitch all the time, and talk about other related topics that will interest your audience. Keeping them coming back to your site increases the likelihood that they will convert at some point.

Link Building

• Take your top competitors, plug them into Moz’s Open Site Explorer, and view their “Inbound Links” from “Only External” sources to see who has mentioned them online. Find authoritative citations in their list, and reach out to those sources to pitch your industry-leading products or services.
• Identify industry “influencers” with large existing followings on their blog or social profiles. Closely follow their online musings until an opportunity to reach out and pitch your content presents itself.

• Leverage your PR efforts and ensure that all press mentions include a link back to your website. Aim for branded anchor text in the link.
• Take easy wins with listings on websites from affiliations, community boards, and industry associations you belong to.

Get Through All These Without Breaking A Sweat?

Here’s a bonus round for you overachievers.

• Add Google Authorship markup to your blog

• Use Google Analytics Experiments to A/B test alternative messaging, imagery or page structure on a highly-trafficked page of your site.
• Check Google Webmaster Tools for 404 errors, and correct via 301 redirects.
• Check your site’s speed performance with Google’s Page Speed Tools, YSlow or GT Metrix and look for areas or opportunity to make your site faster.
• See how your site appears to mobile users with Google’s Mobile Meter. If your site is not mobile-friendly, or your mobile site does not load quickly enough (< 3 seconds), you are likely losing customers.

Now that your site is well on its way to generating organic leads.

Have additional SEO tasks you’d add to this list? Leave them in the comments below or tweet them to @nehaseoxanta.

About Author: Neha Sharma is well known search engine optimization expert for Xantatech.com based in Noida , She is a good search engine marketing tacts discoverer and loves to cover this industry through her rich experience in digital marketing strategies, blogginng and driving high standord of result on ROI based investment in technology.

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