What is Black Hat & White Hat SEO?

Black Hat SEO refers to the practice of using unethical means to get a website to the top of search engine results, while White Hat SEO focuses on providing website visitors and search engines with clear and honest information about a website or webpage.

Search engine optimization helps you bring traffic to your website. The higher your website is ranked in search engine pages like google, yahoo msn etc, more is the number of visitors to your website. The search engines employ an algorithms to rank the sites and stick to positive measuring scales to select the quality of the sites. When the site owners employ techniques that are manipulative and not abiding by the rules laid down by the search engines or webmaster, they are known as black Hat SEO techniques and the sites that stick to the rules of the game are said to apply white hat techniques otherwise it will penalisied by Google..

The sites that stick to White Hat techniques are not out to the search engines. They provide relevant knowledge about their product or service & require to genuinely educate the readers. So their content is of high quality & not nonsensical keyword stuffed content like what the sites that resort to unethical methods display. White Hat SEO follow all the guidelines of webmaster & does not employ any underhand techniques. The links are placed only at relevant & needed places & not placed all over the site like Black Hat process does.

White Hat & Black Hat SEO

Organic rating is a slower technique and may take time but the results will be permanent and your website will retain the position on the SERP for a very long time. White Hat SEO will certainly yield favorable results although slow. Google algorithms have come down heavily on the unethical methods employed by sure sites that desired to take the simple way out. The sites that indulged in link farming have been penalized heavily and plenty of have been wiped out without a trace. Low spammy content is condoned and priority is given to high quality, well written unique content.

A comparison chart to make things simpler for you:

Black Hat SEO

Methods- Spam Content stuffed with keywords, excessive link building, hidden links etc

Repercussions- Search engines disapprove these methods & the world wide website found guilty of it is penalized or even banned sometimes.

White Hat SEO

Methods- Excellent content written with lot of research for humans & not for search engines, basically navigable site, relevant & adequate keyword usage etc

Repercussions- Search engines appreciate the efforts & obviously the rating & position occupied on the search engine result page lasts for long.

Conclusion: It is a choice you need to make. Would you like to take the fast & simple way out & manipulate results which may be temporary; or go about it in an ethical way which may take long to yield results but the results of which will be long lasting for all to see?

Xantatech.com specialises in making web promotion with businesses more visible using ethical SEO methods that won't get your site penalised by the search engines which makes your business stand out.

About Author: Neha Sharma is well known search engine optimization expert for Xantatech.com based in Noida , She is a good search engine marketing tacts discoverer and loves to cover this industry through her rich experience in digital marketing strategies, blogginng and driving high standard of result on ROI based investment in technology.

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